If you’re attending your first tradeshow, handling all the tradeshow logistics for a successful exhibit can be a bit nerve-wracking. These tips will help you properly prepare for your show and ensure you feel ready to effectively promote your product or service to potential customers:
1. Start with a Small Exhibit
Since it’s your first trade show, you might be tempted to set up a large exhibit so you can showcase as many of your products or services as possible. However, it’s best to start with a small booth and a moderate number of products or demos.
This gives you a chance to learn more about tradeshow logistics so that you can use your knowledge to adapt your exhibit. You can see what products or displays do well at the tradeshow and which ones are a miss. Experiment with the design and layout of your exhibit until you find the best configuration for your business. Once you have a better understanding of effective tradeshow logistics, you can start to expand your exhibit.
2. Recruit Experienced Staff for the Show
You may only have one chance to create a solid first impression with prospective customers. If you’re using your internal staff for the show, choose experienced employees who are comfortable with customer interaction and thoroughly understand the ins and outs of your company’s offerings.
Depending on the size of your company and your employee availability, you might need to use a staffing agency to staff your tradeshow exhibit. Should you need to go this route, make sure you use an agency with staffers who have ample experience in your industry and working tradeshow exhibits.
3. Request Shipping Quotes for Your Tradeshow at the Appropriate Time
Many businesses utilize a company that ships tradeshow materials to make sure they have everything they need for their exhibit (without having to worry about moving everything themselves or setting up their own booths). If you decide to use a tradeshow shipping service, you need to make sure you request a shipping quote at the appropriate time.
Ideally, you should obtain quotes for shipping your materials a month or two prior to your event. This will give you ample time to compare quotes and decide what company you want to use. If you request shipping quotes prior to two months before your event, rates might change due to fluctuating fuel costs and your quote won’t be as accurate.
Hire a Tradeshow Logistics Company
AMR Group is a tradeshow logistics company that will handle all aspects of shipping and exhibit delivery for you. Contact us today at 702-800-6385 for more information.
