Connecting with the right target audience is as important goal when picking out tradeshows and events to exhibit at. Tradeshows help build a strong contact email database and boost sales for your company because everyone who is at the trade show is there to seek out services your business offers. You just need to know how to take full advantage of tradeshows and make them worth your time. Here are a handful of suggestions.
Do Your Research
Most importantly, do your research. Look at the different tradeshows throughout the year, and make sure you’re selecting the right ones for your business. Understand what the tradeshow is, which companies are attending or have attended in the past (oftentimes, big names in your industry will increase the turnout) and whether those in attendance are your major target audience. If the event doesn’t check off all your requirements, look for another event that does.
Consider Using Associated Hotels
While associated hotels may cost more, it may be beneficial to stay at one for the various networking benefits, as many attendees will book a room closest to the tradeshow venue. You’ll find you’re more likely to mingle and sell products during the after-event cocktail hour than on the busy tradeshow floor.
Dress for the Event
If you’re selling custom toys at a comic convention, you probably don’t want to show up in a tuxedo (unless, of course, it’s a custom tuxedo designed after a popular comic book character). That being said, we recommend dressing appropriately for the particular event and industry.
Register Early
There are two advantages of registering early. First, you will have a better selection of booth locations. Select a booth that is clearly visible, has high foot traffic and is large enough (or small enough) for your signs and presentation materials. This way, you won’t need to settle for a booth that doesn’t fit your needs. Second, it is typically less expensive if you register early. Early bird specials can save you hundreds of dollars.
Each of these points will help you maximize your tradeshow potential. However, you need to make sure your tradeshow displays and presentation material arrives at the correct location on time and in one piece. This is where AMR Group comes in. As a trusted event logistics & global freight forwarder, we work with you to make sure all of your tradeshow materials arrive on time and within budget. Contact us at +1-702-800-6385 to learn more.
